Reduce Expenses
Increase Revenues
"Nothing is particularly hard if you divide it into small tasks."
- Henry Ford.
The short answer is - they warmup your leads. They make those leads more likely to close a deal with you.
Depends on the automation, but usually within weeks.
Many small businesses are spending time on repetitive work, like answering the same customer requests, or filing documents. Automation give you back this time, so you can focus on perfecting your product/service.